Apeejay Institute of Design (AID), New Delhi

Apeejay Institute of Design (AID), established in 1991, is situated in New Delhi and is recognized for its academic offerings in the field of design. The institute is part of the Apeejay Education Society, which has a longstanding commitment to quality education across various disciplines. AID provides undergraduate, postgraduate, and diploma programs focused on developing technical skills, creativity, and innovative thinking in design.

Programs Offered

• Bachelor of Design (B.Des) - A four-year program with specializations in Fashion Design, Interior Design, Graphic Design, Product Design, and Animation.
• Master of Design (M.Des) - A two-year program providing advanced expertise in multiple design domains.
• Bachelor of Fine Arts (BFA) - An undergraduate program centered on visual arts, including painting, sculpture, and applied arts.
• Diploma in Design - A one-year course aimed at enhancing specialized design skills for individuals pursuing targeted expertise.

Admission Process

1. Application Submission - Interested candidates can submit an application form through the official website or in person at the campus.
2. Entrance Exam - Admission for all programs typically requires candidates to take the Apeejay Institute of Design Entrance Exam (AIDEE) and participate in a personal interview. Some programs may also require a portfolio submission.
3. Portfolio Submission - Candidates applying for certain programs such as Fashion Design and Graphic Design must present a portfolio showcasing their previous work.
4. Personal Interview - Shortlisted candidates will undergo a personal interview to evaluate their creative potential and suitability for the program.
5. Final Selection - Selection is determined based on the performance in the entrance exam, portfolio (if applicable), and personal interview.

Eligibility Criteria

• For Undergraduate Programs (B.Des, BFA):
  • Completion of 10+2 with at least 50% marks from a recognized board.
  • Successful completion of AIDEE and an interview.
• For Postgraduate Programs (M.Des):
  • A Bachelor’s degree in Design or a related field with a minimum of 50% marks from an accredited university.
  • A valid score in AIDEE and completion of a personal interview.

Infrastructure

AID features modern infrastructure, including fully equipped design studios, workshops, computer labs with contemporary design software, and a comprehensive library. The campus is designed to foster creativity and innovation, with spacious classrooms and design labs. Additional facilities include a cafeteria, sports areas, and student lounges.

Placement Support

Apeejay Institute of Design maintains a robust placement cell, guiding students towards employment opportunities in design firms, fashion houses, advertising agencies, and multinational corporations. The cell offers grooming sessions and mock interviews to prepare students for the job market. AID alumni have secured positions with prominent brands across various sectors related to design.

Conclusion

Apeejay Institute of Design is a notable educational institution offering a diverse range of design programs combined with a focus on experiential learning and industry exposure. Through its well-structured curriculum, dedicated faculty, and placement support, AID equips students with the necessary competencies for success in the design industry.