Amity Institute of Competitive Intelligence and Strategic Management (AICISM)

The Amity Institute of Competitive Intelligence and Strategic Management (AICISM), located in Noida, is a specialized institution under Amity University. AICISM focuses on developing skills in competitive intelligence, business analytics, and strategic management, emphasizing both theoretical knowledge and practical application through real-world case studies.

About AICISM

AICISM aims to cultivate analytical, strategic, and leadership skills in students, preparing them for successful careers in global business environments.

Main Features

• Affiliation: Part of Amity University.
• Specialization: Focus on Competitive Intelligence, Strategic Decision Making, and Business Analytics.
• Approach: Integrates technology and strategic insights to address contemporary business challenges.

Courses Offered

1. Undergraduate Programs

• BBA in Strategic Management
  • Duration: 3 years
  • Focus: Introduction to strategic planning with competitive intelligence.

2. Postgraduate Programs

• MBA in Competitive Intelligence and Strategic Management
  • Duration: 2 years
  • Specialties: Market research, competitive analysis, and strategic leadership.

3. Certification Programs

• Short-term courses in business analytics and decision-making tools (6 to 12 months).

4. Doctoral Programs

• Ph.D. in Strategic Management
  • Duration: Minimum 3 years
  • Focus: Research in strategic planning and intelligence.

Admission Process

Undergraduate Programs

• Completion of Class 12 with a minimum of 50% aggregate marks.

Postgraduate Programs

• Undergraduate degree with a minimum of 55% marks.
• Admission based on Amity Entrance Test (AET), CAT, or MAT.

Ph.D. Programs

• M.A. or M.Sc. in a relevant field with a minimum of 55% marks.
• Admission based on performance in the Amity Research Entrance Test (ARET).

Application Process

• Apply through the online application portal of Amity University.
• Submit required documents and entrance test scores online.
• Participate in personal interviews if shortlisted.

Fee Structure

Approximate fees for various programs are as follows:

• BBA in Strategic Management: INR 150,000 - 200,000 per annum
• MBA in Competitive Intelligence and Strategic Management: INR 250,000 - 350,000 per annum
• Certification Programs: INR 75,000 - 100,000 (depending on the course)
• Ph.D. in Strategic Management: INR 125,000 - 150,000 per annum

Placement Opportunities

AICISM maintains active partnerships with various industries to support student placements. The institute reports high placement rates and collaborates with organizations such as:

• McKinsey & Company
• Deloitte
• KPMG
• Ernst & Young (EY)
• Accenture

The average salary package reported for graduates is between ₹8,00,000 and ₹12,00,000 per annum, with some positions offering salaries up to ₹25,00,000 per annum.

Infrastructure and Facilities

• Library: Contains a wide range of business journals, market reports, and case studies.
• Smart Classrooms: Equipped with modern interactive learning tools.
• Research Labs: Feature sophisticated tools for business analytics and market research.
• Hostel Facilities: Secure accommodation with necessary amenities.
• Technical Support: Access to industry-standard software including SPSS, Tableau, and Power BI.