Amity School of Rural Management (ASRM), Noida

The Amity School of Rural Management (ASRM), part of Amity University, is dedicated to offering specialized education focused on rural management. The institution aims to equip students with the necessary skills and knowledge to navigate the challenges and opportunities within the context of rural development.

Infrastructure and Facilities

• Campus: The ASRM campus is designed to create a conducive learning environment, equipped with modern classrooms, seminar halls, and laboratories to support academic activities.
• Library: The library features a comprehensive collection of books, journals, and digital resources relevant to rural management and development.
• Computer Labs: Equipped with the latest technology, the computer labs facilitate research and academic projects.
• Research Centers: The institution hosts research centers focusing on various aspects of rural development, providing opportunities for practical learning.
• Placement Cell: A dedicated placement cell works to bridge the gap between students and industry, ensuring ample internship and job opportunities.

Academic Programs

ASRM offers a range of academic programs designed to cater to the diverse needs of students aspiring for a career in rural management:

Program	Duration	Mode	Highlights
Master of Business Administration (MBA) in Rural Management	2 years	Full-time	Specializations in rural marketing, development policy, agribusiness management, and entrepreneurship.
Post Graduate Diploma in Rural Management (PGDRM)	1 year	Full-time	Covers foundational principles in rural management for aspiring development professionals.
Ph.D. in Rural Management	3 to 5 years	Full-time/Part-time	Research-focused program to advance knowledge in rural management.
BBA in Rural Management	3 years	Full-time	Targets students aiming for careers in rural policies and practices.

Admission Procedures

The admission process at ASRM is competitive and designed to identify qualified candidates for its programs:

Eligibility Criteria

• MBA Admission: Bachelor's degree with a minimum of 50% marks; requires entrance test and personal interview.
• PGDRM Admission: Bachelor's degree with a minimum of 50% marks; selection based on written test and interview.
• Ph.D. Admission: Master's degree with a minimum of 55% marks; admission via entrance exam and interview.
• Undergraduate (BBA) Admission: 12th Standard qualification with minimum 50% marks; selection via entrance exam and interview.

Admission Process

1. Online application submission through the official website.
2. Entrance test followed by a personal interview for shortlisted candidates.
3. Final selection based on a combination of entrance test scores, academic performance, and interview results.
4. Document verification and payment of fees upon admission confirmation.

Fees Structure

The fee structure varies across programs:

Program	Approximate Fee (per year)
MBA in Rural Management	₹1,00,000 to ₹1,50,000
Post Graduate Diploma in Rural Management	₹60,000 to ₹80,000
Ph.D. in Rural Management	₹1,50,000 to ₹2,00,000
BBA in Rural Management	₹80,000 to ₹1,20,000

Placement Information

ASRM has a robust placement cell facilitating internships and placements in notable organizations:

• Top Recruiters: Companies such as Amul, Tata Group, Mahindra & Mahindra, and various NGOs and government organizations are actively involved in recruitment.
• Placement Statistics: Average salary ranges from INR 5 to 7 lakh per annum, with the highest package reported at INR 12 lakh per annum.