AAFT School of Advertising, Noida

Institution Overview

The AAFT School of Advertising, part of the AAFT group, is dedicated to excellence in media and communication education. The institute offers a focused curriculum designed to foster creativity and innovation within the advertising industry.

Infrastructure and Facilities

• Creative Studios: Specialized spaces for brainstorming and developing advertisement campaigns.
• Library: Extensive collection of literature, journals, and electronic resources pertaining to advertising and branding.
• Digital Labs: Equipped with software and tools necessary for design, editing, and media planning.
• Auditorium: A venue designated for seminars, guest lectures, and student presentations.
• Wi-Fi Campus: Provides uninterrupted internet connectivity for research and project work.
• Cafeteria: A social hub for students to relax and interact.

Academic Programs

The AAFT School of Advertising offers a variety of academic programs catering to undergraduate and postgraduate students.

Courses Offered

• Undergraduate Programs:
  • Bachelor’s in Advertising and Branding
  • Bachelor’s in Media Planning and Strategy
• Postgraduate Programs:
  • Master’s in Advertising and Creative Communication
  • Master’s in Digital Advertising
• Short-Term Certificate Courses:
  • Creative Writing for Advertising
  • Digital Media Strategy
  • Advertising Photography

Admission Procedures

Eligibility Criteria

• Undergraduate Programs:
  • Completion of 10+2 from a recognized board.
  • A minimum of 50% aggregate marks.
• Postgraduate Programs:
  • A recognized Bachelor's degree in any discipline.
  • A minimum of 50% aggregate marks.
• Certificate Courses:
  • Open to professionals and anyone interested in advertising.

Admission Process

1. Complete the online application form on the official AAFT website.
2. Attend the entrance examination designed to assess creative and analytical skills.
3. Shortlisted candidates will undergo a face-to-face interview with faculty members.
4. Final selection will consider entrance exam performance, interview results, and academic records.
5. Submit all required academic and identification documents.

Fees Structure

• Undergraduate Programs: ₹1,20,000–₹1,50,000 per year
• Postgraduate Programs: ₹1,50,000–₹2,00,000 per year
• Certificate Courses: ₹50,000–₹75,000 for the entire course

• Scholarship Opportunities: Merit-based and need-based scholarships are available for deserving students.

Placement Information

The AAFT School of Advertising boasts a strong placement record, with students successfully securing positions in leading advertising and media agencies.

• Top Recruiters: Notable recruiters include Ogilvy, McCann Erickson, Dentsu, Wunderman Thompson, Leo Burnett, among others.
• Placement Success Rate: Over 95% of students placed annually.
• Average Salary Package: Ranges from INR 3 to 7 LPA, varying by specialization and role.
• Internships: Multiple industry linkages facilitate practical training through internships.

Conclusion

The AAFT School of Advertising provides a robust academic framework complemented by modern infrastructure, practical learning experiences, and important industry connections. This environment empowers students to thrive in their careers in advertising and branding.